Skip to content

Best Practices In Promotional Products Marketing



    Best Practices In Promotional Products Marketing


    Studies show that adding Promotional Products Austin into your marketing initiatives can drive up the effectiveness of your brand by about 45%. When it comes to convincing a potential customer to buy your products, promotional products come in handy to break the ice. When they are happy receiving a promotional product from you which they find useful and interesting, they are more prepared to listen to what you say. When you are able to sustain their interest, you are most likely to follow through the sale. A recent study on this has found out that about 53% of those who were given a promotional product ultimately turned into customers. Nevertheless, you must follow these tips while trying to bring in promotional products into your marketing campaign to get the best out of your investment.


    Consider the target audience
    Before choosing your promotional products, it is important to know your target audience. If you can choose those items that your target audience will like and find useful, both of you win and your investment becomes a productive one. In this way you will be able to enhance the brand recognition besides increasing the ROI.

    Focus on the logistics of distribution
    You must decide who must receive your swag and how it will happen. You must plan properly how these products will reach your target market. When you have figured out the best strategy to reach your recipients, ensure that the product you choose fits well with the plan.

    Include a call to action
    You are not distributing a promotional product in charity or as a gift. Your main motto is to promote the sale of your products. So, include a call to action with the product which could be something like visiting your website, engaging with you on the social media or making a purchase decision right away. Remember it is important that you get back something in return to make the promotional product distribution meaningful and bring a good ROI.

    Never wait till the last minute to order
    Under each of the promotional products you can think of, there are a lot of options. There are also ways to customize them for your expectations. Hence it is not prudent to wait till the last minute to order for them. Once you have decided to settle with a particular promotional product, fine tune your design and printing matter and keep working until you achieve perfection. Also things might take time to manufacture and customize. So, it is good to order for them in advance giving enough to time come through.

    Choose the right product
    Distributing generic items that people already get a lot from many other campaigners is most likely to drive your promotional products in the dustbin soon after they receive it. For your products to be retained, it is important that you choose good quality products that are also creative, useful and interesting. With some good ideas, you can even make simple things look gorgeous. Make unique items that are received with enthusiasm and the customers will like to retain with them for a long time.

    Author is a freelance writer and having successful experience in writing about Consumer products. Currently he is writing about how to purchase Solo Cup Koozie and Growler Koozies.