Lamborghini Urus – Why is it the best-selling model in India
We had never seen such an intimidating-looking SUV until the Urus came into our lives and changed the perception of the typical SUV buyer.
The Urus is more of a supercar than an SUV, and the Italian car maker claims that it is the world’s fastest SUV.
It can sprint from 0-100kph in 3.6 seconds and reaches a top speed of 305kph. And don’t we all know of Lamborghini as one of the most popular supercar manufacturers in the world for designing outlandish cars for its customers?
We just wish we had the roads to be able to go flat out in this beast.
Typical Lambo DNA
The Lamborghini Urus looks like no other SUV on the road. For something that is an SUV, it looks quite otherworldly. There are plenty of sporty and aggressive design elements that give it such a sharp look.
There’s a beautiful rake in the roofline, lots of angular shapes, and character lines that give the SUV its definition. The headlamps are super-slim and it gets some interesting angular elements along the wheel arches and the air dams saw up-front.
There are plenty of Y-shaped elements all over; you can see it in the tail lights, doors, wheel spokes, and LED running lights.
The Lamborghini Urus gets 22-inch wheels, wrapped by rubber that seems to soak in bumps rather well. Customers can also opt for 23-inch wheels. The Urus is fitted with air suspension that can be adjusted for the ride height – right from 158mm to 248mm, if you plan on taking it off the road, that is.
And while it does that, the stance begins to change. It looks more like a hot hatch when it sits low, and then looks like a proper SUV when it’s raised. It really delivers on the styling front, and it had better for the price you pay.
A cockpit in an SUV?
The cockpit of the Urus is just as futuristic as its other siblings in the line-up of Lamborghini Cars. A lot of what you see is aviation-inspired and we like how the dashboard is spread-out.
Everything around has the looks to impress, like the dual touchscreen infotainment system, a wide central console that houses toggle switches and levers, and a standard HVAC control unit.
We love how the ‘Tamburo’ lever for ‘Anima’ and the drive mode selector look. The gear selector is a blend of levers and buttons used for manual, park, reverse, and neutral. If you want to engage ‘D’, you’ll have to tug at the right paddle-shifter, and what’s nice is that these paddles are fixed onto the wheel, unlike what you’ve seen on the supercars made by Lamborghini Cars.
The Audi-derived dual-touchscreen system doesn’t have buttons and knobs; the haptic feedback is very responsive, but it’ll require a little pressure from your finger to respond.
Sitting up ahead, in the driver’s seat, you get a great view of the road, and the seats, while supportive, also provide various adjustments.
The ‘Virtual Cockpit’ is probably Audi-inspired but isn’t prominently noticeable. In Corsa mode, the interface looks like what we’ve seen on its V12 supercar sibling.
The view facing the back isn’t useful, because there’s just nothing you can see with that roof sloping all the way down. We’re told that tall passengers can fit in at the back without an issue, but we’re not so sure how given the limited headroom.
There are no complaints about legroom, and boot space, at 616 liters, is great. It also gets a space-saver spare tire.
Lamborghinis are expected to be fast, and with the Lamborghini Urus, the brand also wanted to focus on practicality and everyday usability. And the Urus does this very well.
It is powered by a 4.0-liter, twin-turbo V8, producing 641bhp and 850Nm of torque, with power being sent to all four wheels via an 8-speed ZF torque converter automatic transmission.
The Urus can reach a top speed of 305kph. In Strada mode, it feels like a sedate, comfortable SUV with manageable throttle responses. It also takes bumps in its stride, but you’d have to be extra careful about those rims.
The air suspension does a wonderful job but feels firm compared to other luxury SUVs we’ve driven. In Strada mode, it feels a bit more comfortable.
- Lamborghini Urus – Why is it the best-selling model in India - March 3, 2023