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Wholesale merchandise suppliers sell products in bulk to retailers, distributors, and other businesses at discounted prices. The goal of a wholesale supplier is to provide a wide range of products at competitive prices so that the businesses they supply can profit by selling the products to their customers at a markup. On the other hand, direct sales companies sell products directly to consumers through a network of independent sales representatives. These representatives typically earn commissions based on their sales, and they may also be able to earn bonuses and other incentives. Direct sales companies often focus on personal care and wellness products, home and family products, and other consumables.